- Start Date:
- End Date:
- 15:00 16:00 (Time Zone Sensitive)
The topic presented with this webinar considers the organizational and working system used to operate on the consumer goods market following the marketing point of view. Conceptually, working with these tools, means to evaluate a product and its utility in order to answer to consumers’ expectations through the satisfaction of their needs.
In the modern company, the marketing function -based on the general concept of economic utility- is to plan, create, enhance, promote and distribute goods and services.