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we point out an interesting case study: this is an innovative system of packaging by producers of "Lusia GPO salad 'and' Consortium for garlic IGP", the specific single-dose package in the market. The single dose package has been created to answer to consumers’ and large distribution needs in terms of “small quantity portions” (for singles) and ready to use products.
The packages include a single head of salad and n. 3 heads of garlic.
The capacity of meeting market (consumers’) needs by promoting new packaging is a simple but efficient innovation. See more on: New packages for product distribution and marketing