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Entries with Content Category Commercial and marketing strategies .

Kiwiny on the front page/ Il Kiwiny in prima pagina

One of the 20 Pilot Actions implemented with the App4inno project was the development of a new drink from biological agriculture carried out by the Breitenberger farm under the Kiwiny brand. Well, this Action seems to be successful, since the Breitenberger brothers gained the front page of the newspaper “La Tribuna di Treviso”. The article tells us about the export of organic kiwi fruit and smoothies to Australia, a new frontier conquered by the farm based in Giavera del Montello, province of Treviso.

See the newspaper page

Una delle 20 Azioni Pilota realizzate con il progetto App4inno riguardava lo sviluppo di una nuova bibita da agricoltura biologica da parte dell’Azienda Breitenberger con il marchio Kiwiny. Sembra che questa Azione abbia avuto successo, dato che i fratelli Breitenberger appaiono in prima pagina del quotidiano “La Tribuna di Treviso. L’articolo all’interno parla in particolare dell’esportazione di kiwi e di succhi biologici in Australia, una nuova frontiera conquistata dall’azienda di Giavera del Montello (TV).

Vedi la prima pagina della "Tribuna"

New packages for product distribution and marketing

 Dear members,

we point out an interesting case study: this is an innovative system of packaging by producers of "Lusia GPO salad 'and' Consortium for garlic IGP", the specific single-dose package in the market. The single dose package has been created to answer to consumers’ and large distribution needs in terms of “small quantity portions” (for singles) and ready to use products.

The packages include a single head of salad and n. 3 heads of garlic.

The capacity of meeting market (consumers’) needs by promoting new packaging is a simple but efficient innovation. See more on: New packages for product distribution and marketing

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